Websites are an integral part of any business, and especially for start-ups. It is one of the very first things, which clicks into our minds while planning to launch a new business. In this digital world, having an online presence is very important, and websites help you in that. It not only helps in attracting customers but also, helps in taking your business into the global market.
There has been tremendous growth in the number of websites that are available on the internet. If we go by Statista, there are more than 1.72 billion of websites available for the users. Every entrepreneur wants to have a fully-functional and engaging website, for their businesses, and for this, they seek professional web development services, from a top-rated web development company. They are not only in need of a fully-functional website but also, the website, which is attractive, appealing and can engage users with this content. A website should be easy to use and navigate and users should feel at ease while using their websites.
Components of a Good Website
For the success of your website, there are a lot of things which you must keep in mind. A website must always be in sync with your business goals. Some websites that you see online are informative and some are eye-catching. Choosing the type of website depends entirely on the type of services that an entrepreneur is offering. However, everyone wants to have a unique and creative website that stands out from the other.
If we talk about website development, it is majorly divided into two parts: the front-end development and back-end development. Both are equally important but serve different purposes. Most people are not aware of the difference between front-end and back-end development, which is very important from the perspective of website development.
Front-end development is responsible for everything that a user sees on your website. Front-end development refers to everything that happens on the client-side. Graphic designers and UI/UX designers are the ones responsible for creating your website beautiful, attractive, and creative. Every business wants its website to outshine and for this, they always tend to hire the best web design services from the available web design companies in the market by choosing the best one.
Back-end development is everything that happens behind the website, i.e. the server-side. Back-end developers are responsible for how your website functions. They work with writing the code for your website and ensure that everything is correct, in terms of functionality.
Also, if you do not wish to hire two separate developers for front-end and back-end development, then we would suggest you go for a full stack web developer. A full-stack developer is the one who has expertise in both front-end and back-end development.
Here is a list of a few components which an attractive and engaging website should have:
- Easy Navigation
- Engaging Interface
Let us see these components in detail:
Your website must be simple and easy to use. Users should be able to find whatever they are looking for very easily. A website must be responsive and should have a well-designed wire-frame. For example, if it is an e-commerce website, users should be able to find the shopping cart, payment options, etc very easily.
A website must depict your business’s purpose. A good website development company designs and develops your website, keeping your business goals in mind. Users should be able to see the purpose of the website just by looking at it. Your website should be clear and minimalistic.
A website must be user-friendly. Users should be able to browse through your website with ease. You must keep your users and target audience in mind. For this, you must hire web design services from a top-rated website development company, as they are the ones who can create a simple and user-friendly design for your website. Also, choosing the right technology stack for your website is very important.
4. Easy Navigation
Site navigation is an important factor in engaging your users and more than engaging, retaining them on your website. You must ask your developers and designers to use simple and easy navigation. An intuitive design and easy navigation will make your users happy, and they will come back to your website again and again.
5. Engaging Interface
People often confuse engagement with creativity. Always go for a simple and eye-catching design. Don’t try to mix too many elements, as it might leave your users unhappy. You must focus on offering a very simple, easy to use yet engaging interface to your users.
The design of your website must be attractive and compelling enough to attract users. You can seek professional web designing services and they have UI/UX designers who are experienced in making your website compelling.
This is one of the top-most things which you must look out on your website. The main reason for creating a website is marking an online presence, and if your website is not visible on any online platform, then it will be of no use. Your website must have visitors and for this SEO is important.
SEO refers to Search Engine Optimization, i.e. optimizing your website in accordance with the search engines. Your website should have good content and also, you must be able to update and manage the content easily. You must try to integrate keywords, user-friendly URLs, analytics to track your progress, creating relevant ads, and much more. Tracking helps to target and get potential customers and see their demographic locations. This helps in making marketing strategies for better conversion and ROI.
These were the few components of a good website, but every business has different requirements and thus the components change as per those requirements.
Now that we have read a lot about website development and the components of a good website, let us come to our actual topic of discussion, which is, “Why websites are an integral part of a star-up”. So, let us answer your question in this way: